Articles by Unnati Srivastava
Unnati has a background in computer science. She has a wide range of experience working with B2C, B2B, and SaaS clients. She also earned her master’s degree in UX from Arizona State University.
Who’s There? Mystery Calling for UX Research
Abstract This article provides a critical discussion of how mystery calling can support user experience research, offering insights grounded in the extant literature as well as our experience as mystery callers. The pros of mystery calling include data from (near) authentic interactions, scalability, cost efficiency, and broad applicability. The cons include medium bias, rigidity, challenges […] [Read More阅读详情자세히 읽기Leia mais続きを読むLeer más]