Articles by Sanjay Batra, Ph.D.
Sanjay Batra is a UX Research Manager and Accessibility Specialist at Google, with over 25 years of experience in consumer hardware and software research. His work centers on crafting inclusive products and experiences. He puts inclusion at the core of team culture, people, and processes, and is actively involved in inclusive hardware design for Pixel and Nest products.
A Scale to Assess Consumer Perceptions of Technology Product Inclusivity: Development and Validation
Abstract Consumers are increasingly loyal to brands that are inclusive of them and their values, which promotes a sense of belonging. The goal of inclusive design is to design for the widest population possible; however, technology product inclusivity is a multifaceted concept that reflects consumer experience with a product, perceptions of trust, and ways to […] Read More about A Scale to Assess Consumer Perceptions of Technology Product Inclusivity: Development and Validation