Articles by Romit Soley
A recent graduate of the User Experience master’s program at Arizona State University with over nine years of design expertise, Soley focuses on user-centered solutions across industries, mentoring designers, and collaborating with teams to deliver impactful products by combining technology, business, and design for innovative problem-solving.
Leveraging AI Toward the Development of Vector Personas for UX Research
Abstract Personas, which represent user groups with specific needs and behaviors, are crucial in user experience design. High-quality personas are based on robust user data; otherwise, they may cause more problems than they solve. Generative AI, like ChatGPT, shows potential in enhancing persona development by integrating diverse user data sources. However, its reliability is questionable […] Read More about Leveraging AI Toward the Development of Vector Personas for UX Research