Articles by Prof. Dr. Stefan Stumpp
Prof. Dr. Stefan Stumpp is a professor of business administration, especially transformation process management, at the Anhalt University of Applied Sciences. His research focuses on participation on the Internet, Internet-based innovations, and digital business models.
Augmented Reality (AR) Lenses: User Experience on Snapchat
Abstract Augmented Reality (AR) is established in a wide range of fields, but a specific area of application is AR content on social media. Because AR content can be a business offering, new opportunities are arising to present products and services to users of social media. AR filters or lenses may be published by companies […] [Read More]