Articles by Mareike Grund
Mareike Grund studied psychology and is earning her PhD at CARIAD SE. She is supervised by the Eberhard Karls University of Tübingen and Stuttgart Media University. Her research focus is the emotional attachment between users and their cars.
Enhancing a Car Change Through Emotion: A Mixed Methods Approach
Abstract Emotional product attachment comprises multiple dimensions, and the significance of these dimensions can change over time. Cars can evoke a wide range of emotions in their owners, particularly during an event in which an owner changes cars. This may be characterized by user sadness over the loss of the previous car and their memories […] Read More about Enhancing a Car Change Through Emotion: A Mixed Methods Approach