Articles by Iman Tahamtan, PhD
Dr. Tahamtan is a UX lecturer at the University of Tennessee, Knoxville (UTK). His research focuses on analyzing user behavior, needs, and challenges in interactions with digital technologies to enhance their design, usability, and accessibility. He also serves on the editorial board of the Journal of User Experience (JUX).
Beyond P-Values: Bayesian Approaches for User Experience Research
Abstract Null hypothesis significance testing (NHST), using p-values and confidence intervals, has long been the standard in user research, particularly in large-sample settings like A/B testing. However, user experience studies often rely on smaller samples, rapid iterations, and design-driven outcomes, in which p-values can be difficult to interpret, and confidence intervals may offer limited practical […] Read More about Beyond P-Values: Bayesian Approaches for User Experience Research