Articles by Danielle Storey
An associate UX researcher at Arizona State University’s Arizona Water Innovation Initiative, Storey specializes in public perception, data visualization, and web tool testing. She designs effective solutions for complex systems, balancing stakeholder needs with user accessibility and performance, while leveraging a background in real estate and education.
Leveraging AI Toward the Development of Vector Personas for UX Research
Abstract Personas, which represent user groups with specific needs and behaviors, are crucial in user experience design. High-quality personas are based on robust user data; otherwise, they may cause more problems than they solve. Generative AI, like ChatGPT, shows potential in enhancing persona development by integrating diverse user data sources. However, its reliability is questionable […] Read More about Leveraging AI Toward the Development of Vector Personas for UX Research