Articles by Claire Lauer
A professor at Arizona State University and UX architect for the $45M Arizona Water Innovation Initiative and the National Science Foundation WaterSIMmersive grant projects, Lauer specializes in user-centered environmental communication, data visualization, artificial intelligence, and mixed reality sustainability experiences.
Leveraging AI Toward the Development of Vector Personas for UX Research
Abstract Personas, which represent user groups with specific needs and behaviors, are crucial in user experience design. High-quality personas are based on robust user data; otherwise, they may cause more problems than they solve. Generative AI, like ChatGPT, shows potential in enhancing persona development by integrating diverse user data sources. However, its reliability is questionable […] Read More about Leveraging AI Toward the Development of Vector Personas for UX Research