Articles by Barbara S. Chaparro, PhD
Dr. Barbara S. Chaparro is a Professor at Embry-Riddle Aeronautical University and head of the Research in User eXperience (RUX) Lab. Her research interests include the study of factors that influence the user experience (UX) of products, software and systems, the investigation of usability assessment methods, and the efficacy of augmented/mixed reality devices and applications.
The Pervasiveness of Text Advertising Blindness
Abstract Users of websites tend to ignore text advertisements, especially when they are on the right side of a web page, even when the advertisements are useful for completing a task. This study explores the impact of web page layout conventions on text advertising blindness and how quickly users adapt to websites that violate layout […] Read More about The Pervasiveness of Text Advertising Blindness