Articles by Arnd Engeln
Dr. Arnd Engeln is a Professor for Market Research and Advertising Research at Stuttgart Media University and Scientific Director at Do UX GmbH Tübingen. His main research focus is User Experience, its measurements, and its integration into the user- centered design process.
Enhancing Work and Entertainment Experience During Automated Driving: A Study in Interior Design
Abstract As vehicles integrate driving automation, the driver’s role evolves into that of a passenger. During highly automated driving (SAE Level 4), the driver is no longer responsible for driving but can engage in non-driving related tasks (NDRT), such as working or consuming entertainment. Hence, highly automated driving changes user needs and their requirements for […] [Read More]