Articles by Arnd Engeln
Dr. Arnd Engeln is a Professor for Market Research and Advertising Research at Stuttgart Media University. His research focus is user experience, its measurements, and integration into the user-centered design process.
Enhancing a Car Change Through Emotion: A Mixed Methods Approach
Abstract Emotional product attachment comprises multiple dimensions, and the significance of these dimensions can change over time. Cars can evoke a wide range of emotions in their owners, particularly during an event in which an owner changes cars. This may be characterized by user sadness over the loss of the previous car and their memories […] Read More about Enhancing a Car Change Through Emotion: A Mixed Methods Approach
Enhancing Work and Entertainment Experience During Automated Driving: A Study in Interior Design
Abstract As vehicles integrate driving automation, the driver’s role evolves into that of a passenger. During highly automated driving (SAE Level 4), the driver is no longer responsible for driving but can engage in non-driving related tasks (NDRT), such as working or consuming entertainment. Hence, highly automated driving changes user needs and their requirements for […] Read More about Enhancing Work and Entertainment Experience During Automated Driving: A Study in Interior Design