August 2025: Volume 20, Issue 4

Introduction

Bill Albert, PhD, James R. (Jim) Lewis, Ph.D

Our August 2025 essay is “How You Can Help the Next Generation of UX’ers,” by John C. Dozier and Catherine D. Gaddy. In the essay, the authors discuss how, during the current downtrend in UX jobs, experienced UX researchers and practitioners can provide perspectives and advice to help newcomers to the field.  This issue also […] Read More

Invited Essay

How You Can Help the Next Generation of UX’ers

John C. Dozier, Jr, MS, Catherine D. Gaddy, PhD

Introduction “The economy stinks. Regardless of where you live in the world, you’ve probably been impacted by the current economic downturn. Most of us know people who have lost their jobs or even their homes. This is probably the worst downturn that most of us have experienced in our lifetimes.” – Tom Tullis, February 2009 […] Read More

Peer-Reviewed Articles

Leveraging AI Toward the Development of Vector Personas for UX Research

Claire Lauer, Danielle Storey, Romit Soley

Abstract Personas, which represent user groups with specific needs and behaviors, are crucial in user experience design. High-quality personas are based on robust user data; otherwise, they may cause more problems than they solve. Generative AI, like ChatGPT, shows potential in enhancing persona development by integrating diverse user data sources. However, its reliability is questionable […] Read More

Enhancing a Car Change Through Emotion: A Mixed Methods Approach

Mareike Grund, Ingo Totzke, Arnd Engeln

Abstract Emotional product attachment comprises multiple dimensions, and the significance of these dimensions can change over time. Cars can evoke a wide range of emotions in their owners, particularly during an event in which an owner changes cars. This may be characterized by user sadness over the loss of the previous car and their memories […] Read More