Articles by Tejaswini (TJ) Rao Racherla

Ms. Racherla is a Research Associate at the User Experience Center. Her core competencies include content mapping, growth hacking, website design and optimization, SEO/SEM, and web analytics. She holds a Master of Business Administration degree in Marketing from Bentley and is currently pursuing a Master of Science in Human Factors in Information Design at Bentley University.

Creating a Culture of Self-Reflection and Mutual Accountability

Introduction Unchecked bias is one of the most significant threats to the user experience (UX) field today. In Bill Albert’s (2015) article, “The Fox Guarding the Usability Lab,” he claimed that bias stemming from a “conflict of interest,” in which designers test their own designs, gets in the way of best practices and could irreparably […] [Read More]