Articles by Raida Shakiry

photo of Raida ShakiryMs. Shakiry has over 20 years of experience in digital brand strategy, UXD, information architecture, user research, and digital marketing. Clients include BBC3, BT, Sony Ericsson, Nokia, Orange, Sony PlayStation, Jimmy Choo, Nike, Small Luxury Hotels, London 2012, Unilever, Bertolli, Lego, Amnesty International, Jaguar Racing, Coutts, Barclays, American Express, and Legal & General. She is a visiting lecturer at Kingston University teaching Branded UX on the User Experience Design MSc course.

Invited Essay: Dual Cognitive UXD and Explainable AI

We are in an age where route to market for technological innovation is unimpeded by even the simplest of safety checks. Computer vision, for example, cannot differentiate the side of a lorry from an open patch of sky when “driving” an autonomous vehicle, whilst iris and facial recognition technologies are rolled out as infallible ID […] [Read More]