Articles by Mihaela Vorvoreanu

Dr. Vorvoreanu is an assistant professor in Computer Graphics Technology and Technology Leadership & Innovation at Purdue University. Her work in the area of human-centered computing focuses on user-centered design, UX, user behavior, and applications of social media to contexts such as higher education and marketing.

The Effects of Parallax Scrolling on User Experience in Web Design

Abstract Parallax scrolling is becoming an increasingly popular strategy in web design. This scrolling technique creates the illusion of depth on a webpage by making the background images move slower than the foreground images. In addition to its ability to engage users with a website, advocates of parallax scrolling claim that it improves user experience. […] [Read More]