Articles by Hsiao-Cheng Yu

Professor Hsiao-Cheng Yu is assistant dean of the College of Management at Chiao Tong University in Hsinchu, Taiwan, where he has been based for the last 13 years. His research interests focus on the telecommunications and high-tech industries, specifically in entrepreneurship, venture capital, trade skills, and business paradigms in these areas.

The Effect of Culture on Usability: Comparing the Perceptions and Performance of Taiwanese and North American MP3 Player Users

Abstract A study of how 23 Taiwanese and North American subjects use a consumer electronic product shows that culture strongly affects the usability of the product. Survey data shows that North American users had much lower levels of user satisfaction and perceptions of effectiveness and efficiency than Taiwanese users. On the other hand, results on […] [Read More]