by Carmen Van Ommen, Barbara S. Chaparro, PhD, Joseph R. Keebler, Sanjay Batra, Ph.D., Mei Lu

Abstract Consumers are increasingly loyal to brands that are inclusive of them and their values, which promotes a sense of belonging. The goal of inclusive design is to design for the widest population possible; however, technology product inclusivity is a multifaceted concept that reflects consumer experience with a product, perceptions of trust, and ways to […] Read More about A Scale to Assess Consumer Perceptions of Technology Product Inclusivity: Development and Validation 

by Joseph R. Keebler, William J. Shelstad, Dustin C. Smith, Barbara S. Chaparro, PhD, Mikki H. Phan

[:en] Abstract The Game User Experience Satisfaction Scale (GUESS) is a 55-item tool assessing nine constructs describing video game satisfaction. While the development of the GUESS followed best practices and resulted in a versatile, comprehensive tool for assessing video game user experience, responding to 55 items can be cumbersome in situations where repeated assessments are […] Read More about [:en]Validation of the GUESS-18: A Short Version of the Game User Experience Satisfaction Scale (GUESS)[:]

by Colton J. Turner, Barbara S. Chaparro, PhD, Jibo He, PhD

Abstract Smartwatches are quickly becoming a popular complement to smartphones for notifications and activity tracking, yet most lack an effective method for text input. Typing on a smartwatch with an onscreen keyboard was originally thought to be impractical due to the small screen size. As a result, alternative keyboards that use “zoom” features to enlarge […] Read More about Texting While Walking: Is It Possible With a Smartwatch?

by Admin, Jo R. Jardina, Barbara S. Chaparro, PhD

Abstract Many schools and universities are starting to offer e‑textbooks as an alternative to traditional paper textbooks; however, limited research has been done in this area to examine their usability. This study aimed to investigate the usability of eight e‑textbook reading applications on a tablet computer using the Technique for Human Error Assessment (THEA). The […] Read More about Investigating the Usability of E-Textbooks Using the Technique for Human Error Assessment

by Mikki H. Phan, Jo R. Jardina, Christina Siu, Barbara S. Chaparro, PhD

Abstract This study presents an evaluation of user performance and satisfaction of three physical keyboards that accompany two popular tablet computers. All keyboards were dual purpose in that they served as tablet covers in addition to typing input devices. The keyboards varied in weight, thickness, and key travel. The thinnest keyboard featured durability and pressure-sensitive […] Read More about User Performance and Satisfaction of Tablet Physical Keyboards

by Evan M. Palmer, Justin W. Owens, Barbara S. Chaparro, PhD

Abstract Banner blindness, the phenomenon of website users actively ignoring web banners, was first reported in the late 1990s. This study expands the banner blindness concept to text advertising blindness and examines the effects of search type and advertisement location on the degree of blindness. Performance and eye-tracking analyses show that users tend to miss […] Read More about Text Advertising Blindness: The New Banner Blindness?

by Shannon Riley, Veronica Hinkle, Barbara S. Chaparro, PhD

Abstract This study reports on the usability of three commercially available electronic card sort applications (CardZort, WebSort, and OpenSort) by researchers (Study 1) and by end users (Study 2). Both groups of participants conducted a series of tasks representative of their user group with each program. Researchers focused on the set up and analysis of […] Read More about The Usability of Computerized Card Sorting: A Comparison of Three Applications by Researchers and End Users