Articles by Alex J DeWitt
Alex holds a PhD in usable security from Brunel University, West London. His specialty is usability and customer experience research, and interaction design. Alex is a senior consultant at OTOinsights and has overseen numerous projects globally from concept to finished product and from web to mobile to retail space.
Examining the Order Effect of Website Navigation Menus With Eye Tracking
Abstract We analysed the eye-tracking data of 147 participants as they used a total of 15 separate website navigation menus to complete key activities. The hypotheses for this study were that (a) the psychological phenomenon of the order effect would manifest in that items at either end of a menu would be located more quickly […] [Read More]