The Explosion of AI-Powered Research Tools Is Reshaping UX Practice

Jeff Sokolov is a Design Researcher in Healthcare and Complex Systems. Over the past decade, he has conducted research across healthcare and fintech to inform product decisions. His work focuses on how people learn to use digital tools, find and interpret information, and make decisions over time, translating these insights into data-informed choices for product teams. He holds a PhD in Cognitive-Developmental Psychology from Carnegie Mellon University and a BA in Experimental Psychology from the University of California, San Diego.