Articles by Klaus Opwis
Prof. Opwis was appointed Head of Department of General Psychology and Methodology at the University of Basel, Switzerland in 1995. His research interests include applied cognitive psychology, visual aesthetics, research methods, and HCI research.
TrustDiff: Development and Validation of a Semantic Differential for User Trust on the Web
Abstract Trust is an essential factor in many social interactions involving uncertainty. In the context of online services and websites, the problems of anonymity and lack of control make trust a vital element for successful e-commerce. Despite trust having received sustained attention, there is a need for validated questionnaires that can be readily applied in […] [Read More]