Articles by Aaron Marcus

Aaron Marcus is President of Aaron Marcus and Associates, Inc. (AM+A), Berkeley, California,, a pioneering user-interface design and usability analysis firm. He is Editor-in-Chief of UPA's User Experience (UX) (tm) Magazine and writes the regular "Fast Forward" column for ACM/SIGCHI's Interactions Magazine. He can be reached at

Invited Essay: Culture: Wanted? Alive or Dead?

Is culture dead as a topic of interest to usability and user-interface usability and design professionals? One European anthropologist/ethnographer wrote recently that “culture is dead” and only of interest to people in the USA (who seemingly have little or no understanding of other cultures around the world). On the other hand, another (USA) usability/design professional […] [Read More]