See What Users See: Enhancing User-Centered Product Innovation with Eye Tracking

Soussan Djamasbi is a Professor of Information Systems, and Founder and Director of the User Experience and Decision Making Research Lab at Worcester Polytechnic Institute. Focusing on human cognition, her work uses eye-tracking technology to examine information processing behaviors at a micro level. By exploring how eye movements can serve as reliable biomarkers of user experience, her research centers on developing innovative, personalized smart solutions. Her recent work includes designing AI-powered tools that detect cognitive strain from eye movements, as well as next-generation clinical decision support systems that use eye movement data to identify health symptoms such as chronic pain and anxiety.