(English) Invited Essay: Dual Cognitive UXD and Explainable AI

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Invited Essay

pp. 1-11

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The Authors

  • photo of Karen ChamKaren Cham

    Prof. Cham has over 25 years of experience in digital product and service design and the digital transformation of human factors. Clients include EY, Which?, FDM, TopShop, and NHS. She is an international UX keynote speaker and competition judge, and for the University of Brighton, she led the first UK5G testbed for product and service development. She is on the Board of the UK Govts pension scheme with 12m users advising on CX and Fintech transformation.

  • photo of Raida ShakiryRaida Shakiry

    Ms. Shakiry has over 20 years of experience in digital brand strategy, UXD, information architecture, user research, and digital marketing. Clients include BBC3, BT, Sony Ericsson, Nokia, Orange, Sony PlayStation, Jimmy Choo, Nike, Small Luxury Hotels, London 2012, Unilever, Bertolli, Lego, Amnesty International, Jaguar Racing, Coutts, Barclays, American Express, and Legal & General. She is a visiting lecturer at Kingston University teaching Branded UX on the User Experience Design MSc course.

  • Photo of Carl YatesCarl Yates

    Mr. Yates is a senior UX Product/UX designer at uMore. He was previously at Vodafone and Arm, specializing in research, design, and testing for consumer electronics especially with regards to emotion and user behavior in UX design and the relationship to complex interactions such as video gaming, digital/physical interactions, branding, and the challenges of physical/digital solutions for IoT/connected systems and wearables.