Vol. 20 No. 4 (2025)

August 2025 -- Essay: “How You Can Help the Next Generation of UX’ers,” by J. C. Dozier & C. D. Gaddy. Papers: “Leveraging AI Toward the Development of Vector Personas for UX Research,” by C.  Lauer, D. Storey, & R. Soley; “Enhancing a Car Change Through Emotion: A Mixed Methods Approach,” by M. Grund, I. Totzke, & A. Engeln.