(English) A Structural Model for Unity of Experience: Connecting User Experience, Customer Experience, and Brand Experience

by , ,

Peer-reviewed Article

pp. 8-34

No PDF available for download.

Leider ist der Eintrag nur auf English verfügbar.

Published in: in ,

The Authors

  • Hye-jin Lee

    Dr. Lee completed her PhD of UX at Yonsei University. She has participated in several mobile usability test projects, and her research interests include HCI, media UX, and UX design. She lectures for HCI and UX classes at several universities

  • Katie Kahyun Lee

    Ms. Lee is a graduate student of UX in the Graduate School of Information at Yonsei University. She has a BS degree in information and interaction design. Her interests involve usability evaluation of voice user interfaces and human vehicle interaction.

  • Junho ChoiJunho Choi

    Dr. Choi completed his PhD at SUNY at Buffalo and teaches UX at Yonsei University. He has worked as a UX consultant to Samsung Electronics and LG Electronics. Also, he was a member of the board of directors at Kakao Corp.