(English) TrustDiff: Development and Validation of a Semantic Differential for User Trust on the Web

The Authors

• Florian Brühlmann
  

  Dr. Brühlmann is the research director of the Human-Computer Interaction research group at the University of Basel, Switzerland. His research interests include questionnaire development, player experience research, and statistical methods for HCI research.

• Serge Petralito
  

  Dr. Petralito holds a PhD from the University of Basel with a research focus on human-machine interaction. He has several years of professional experience in the field of digital education and e-learning in healthcare. He has been working as a Research Associate at Careum since January 2020.

• Denise C. Rieser
  

  After finishing her studies in psychology with a focus on human-machine interaction at the University of Basel, Ms. Rieser has worked for several companies in the field of user research.

• Lena F. Aeschbach
  

  Ms. Aeschbach is a PhD candidate and assistant in the Human-Computer-Interaction lab at the Center for Cognitive Psychology at the University of Basel. Her research interests include player experience in video games, scale creation and validation, as well as data quality in online research.

• Klaus Opwis
  

  Prof. Opwis was appointed Head of Department of General Psychology and Methodology at the University of Basel, Switzerland in 1995. His research interests include applied cognitive psychology, visual aesthetics, research methods, and HCI research.