Articles by Bill Albert

Dr. Albert is Senior Vice President and Global Head of User Experience at Mach49, a growth incubator for global businesses. Prior to joining Mach49, Bill was Executive Director of the User Experience Center and Adjunct Professor in Human Factors in Information Design at Bentley University. He has presented his work in user experience at more than 50 national and international conferences, and has published his research in the areas of eye tracking, data visualization, service design, and information design. He co-wrote (with Tom Tullis) the first book on UX metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics (third edition published in 2022). He also co-wrote (with Tom Tullis and Donna Tedesco) Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies in 2010. He received his PhD from Boston University. He completed a post-doc at Nissan Cambridge Basic Research focusing on cognitive demands in the use of navigation systems.