Articles by Anna Ortega

Headshot of author Anna OrtegaAnna Ortega obtained her master’s degree in online communication at the Anhalt University of Applied Sciences. During her studies she developed a great interest in User Experience and Usability.

Augmented Reality (AR) Lenses: User Experience on Snapchat

Abstract Augmented Reality (AR) is established in a wide range of fields, but a specific area of application is AR content on social media. Because AR content can be a business offering, new opportunities are arising to present products and services to users of social media. AR filters or lenses may be published by companies […] [(English) Read More]