(English) Creating Personas from Design Ethnography and Grounded Theory

by ,

Peer-reviewed Article

pp. 156-178

No PDF available for download.

Leider ist der Eintrag nur auf English verfügbar.

Published in: in ,

The Authors

  • Photo of P.J. WhiteP. J. White

    Dr. White is a research director, supervisor, and lecturer at designCORE research Centre at the Institute of Technology Carlow. He is also a visiting research scholar at McMaster University and holds a PhD in Product Design, specifically in the area of Design Ethnography and Product Design for older adults.

  • Photo of Frank DevittFrank Devitt

    Dr. Devitt has worked in technology businesses in Ireland and Europe as an engineer, engineering manager, and CEO. He has founded multiple entrepreneurial businesses. At Maynooth University, he founded the Department of Design Innovation. He researches, lectures, and consults on building sustained innovation capability in small and large businesses, especially applying Design Thinking.