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User Experience Rating Scales with 7, 11, or 101 Points: Does It Matter?

Abstract There is a large body of work on the topic of the optimal number of response options to use in multipoint items. The takeaways from the literature are not completely consistent, most likely due to variation in measurement contexts (e.g., clinical, market research, psychology) and optimization criteria (e.g., reliability, validity, sensitivity, ease-of-use). There is […] [Read More]

Re-Assessing the Usability Metric for User Experience (UMUX) Scale

Abstract Usability Metric for User Experience (UMUX) and its shorter form variant UMUX-LITE are recent additions to standardized usability questionnaires. UMUX aims to measure perceived usability by employing fewer items that are in closer conformance with the ISO 9241 definition of usability, while UMUX-LITE conforms to the technology acceptance model (TAM). UMUX has been criticized […] [Read More]