Articles by Jakob Nielsen

Jakob Nielsen, Ph.D. is principal of Nielsen Norman Group (, a user research firm. His website is at He is the author of several best-selling books, including Usability Engineering, Designing Web Usability: The Practice of Simplicity, and Homepage Usability: 50 Websites Deconstructed. He holds 78 United States patents, mainly on ways of making the Internet easier to use. Dr. Nielsen is a member of the advisory board of the JUS.

Usability for the Masses

The biggest problem facing the usability field is how to scale up massively so that we can impact all the user interface designs in the world. How big is this challenge? As of November 2005, there are about 75 million websites on the Internet. There are also about 30 million intranets inside corporate firewalls. Thus, […] [Read More]