Articles by Steve Portigal

Steve Portigal is the founder of Portigal Consulting. In the past 15 years Steve has interviewed families eating breakfast, rock musicians, credit-default swap traders, and radiologists. His work has informed the development of music gear, wine packaging, medical information systems, corporate intranets, and iPod accessories. He is an avid photographer who has a Museum of Foreign Groceries in his home.

Stick to the Knitting

Hollywood—that seller of dreams—has filled our heads with an American-exceptionalism-esque belief that we are entitled, even obligated, to strive and ultimately triumph when we are clearly outmanned, outgunned, and outclassed. Melanie Griffith lands her dream job in Working Girl. The Pretty Woman is rescued by a (metaphorical) knight on a white horse. The nerds of […] [Read More]