Articles by Paree Zarolia

Dr. Zarolia is a cognitive psychologist and user experience researcher. She has conducted research in decision-making, consumer choice, and user experience. She is currently a User Experience Researcher at Google.

SUPR-Qm: A Questionnaire to Measure the Mobile App User Experience

Abstract In this paper, we present the SUPR-Qm, a 16-item instrument that assesses a user’s experience of a mobile application. Rasch analysis was used to assess the psychometric properties of items collected from four independent surveys (N = 1,046) with ratings on 174 unique apps. For the final instrument, estimates of internal consistency reliability were […] [Read More阅读详情자세히 읽기Leia mais続きを読むLeer más]