Articles by Carl W. Turner
Carl Turner, Ph.D., PMP, is a human factors engineer and new product development specialist at Railinc Corp. He likes to apply design to product interfaces, new services, strategy, and any manner of sticky business problems. His latest research interest is on the effects of organizational culture on successful innovation. He received an MBA with a concentration in Innovation Management from NC State University in 2009.
A Strategic Approach to Metrics for User Experience Designers
Abstract User experience (UX) designers asked to justify return-on-investment (ROI) for UX activities often rely on published ROI studies and UX metrics that do not address decision makers’ concerns. With a little knowledge of business strategy and metrics and an understanding of their own value to an organization, UX practitioners can (a) identify the financial […] [Read More]